PRAGMATIC SOLUTIONS

Corporate identity

Client : Christian Erang

2019

Logo and corporate identity development for Pragmatic Solutions founded by Christian Erang in 2019.

The logo reflects an equation of forms, whereby the inverted unstable triangle represents the uncertain position of the client. The square, with its equally long and right-angled sides, stands for strength and security and reflects the values of Pragmatic Solutions. The circle is the result of the collaboration between the two and in the language of form stands for the perfect, the infinite, the ever-moving and the incessant.