Choux by fanny prum

Logo design

Client : Fanny Prum

2020

Choux photos and image used for business card representation : © Fanny Prum

Choux by Fanny Prum was launched in 2020. Due to the huge success of Fanny‘s pastry, she quickly intended to strengthen her communication through the development of a respective logo for her brand. I developed a distinctive serif-based logo with a sophisticated and elegant look, reflecting her fine and delicate products. The playful detail of the extended R adds a sharp detail to the logo, while keeping it very classy at the same time.