brisbois; bembé

Visual identity design

Client : brisbois; bembé

2024

Images © Studio Abricot

brisbois; bembé is renowned for its expertise in flooring craftsmanship, specializing in wood and parquet laying. By offering sustainable solutions, including linoleum, laminate, and durable wood parquet, brisbois; bembé is committed to providing high-quality flooring that blends aesthetic appeal with a commitment to environmental responsibility.

In the design of the logo, the names brisbois and bembé are vertically offset, evoking the simple placement of wooden planks. This reference to classic parquet flooring is a pivotal element of the visual identity, seamlessly integrating into not only the logo but also the information on the letterhead and envelopes. This careful arrangement fosters a cohesive and sophisticated visual language throughout all brand materials.

The choice of lowercase letters adds a touch of lightness and modernity, enhancing the logo's youthful and approachable character. Meanwhile, the semicolon following brisbois signifies continuity, suggesting future growth and encapsulating the harmonious integration and shared vision of the two newly fused companies.

The commitment to sustainability reflected in brisbois; bembé’s product range extends seamlessly into the design of their stationery. Therefore, envelopes and letterheads are printed on Swedish Lessebo Design paper. This high-performance paper offers a unique tactile quality and a genuine “paper feeling” while being FSC® certified, wood-free, and chlorine-free. It stands out as one of the most environmentally friendly papers available.

Identity cards are printed on Favini Refit Cotton grey, made from 15% cotton waste and incorporating recovered textile by-products. Produced using renewable energy, Refit Cotton is FSC® certified, recyclable, and biodegradable, reinforcing brisbois; bembé’s commitment to quality and sustainability.