VISUAL COMMUNICATION DESIGN
Studio Abricot's graphic design approach is influenced by the "Swiss Style" which emerged in the mid-20th century. By emphasizing conceptual depth, a restrained visual aesthetic with typography as the primary focus, and a minimal use of color, the works achieve a formal clarity that draws attention to the information being conveyed. Within the realm of graphic design, the Studio concentrates primarily, but not exclusively, on projects implemented in the cultural field, with the objective of creating compelling visual solutions that effectively communicate complex ideas.